A long, long time ago, we had a request to integrate with a third party lead system. There were a couple of moving parts that made it not 100% easy to do:
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Hot Leads, High Performance
Someone is really interested in your product. They’ve filled out the form on the web site and clicked “Contact Me”. They’re still thinking about you. Now, who do you have call them? It’s a lot like pizza. When it’s hot and fresh at just the right time, it’s a magical experience.
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Handling Web Leads through ACD Skills based Routing
Web lead generation through Internet is an important source for customer acquisition. It is critical to assign these leads to suitably skilled agents for callback at the earliest available opportunity. Advanced call center ACD software with skills based routing provide Web services API that allow the leads to be inserted into queues for callback through Skills based Routing.
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