Providing good support to existing customers for your products or services will preserve customer loyalty and generate long term support revenue. This is especially true with software and information technology products and services. In the global market place, phone, email and web based support are the norm for offering customer service but they consume significant resources. With so much emphasis on sales, a lot of programs are offered to push sales, resulting in large volumes of customer inquiry. It is useful to look at how phone, email and web inquiries are organized before presenting them to a multi-channel call center software for routing.
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