Cloud is the new frontier for voice telephony and the contact center ACD (Automatic Call Distribution). The convergence of the transport mechanism for Voice with Data through Internet Protocol (IP), the acceptance of Session Initiation Protocol (SIP) as the default standard for Voice over IP (VoIP) transmission, and the consolidation of infrastructure accessible through Internet, have created a favorable environment for the growth of ‘Cloud’ based contact services.
Depending on the size and scale of a contact center operation, there are some options on how best to migrate to the Cloud. The larger operations can move to managed services in a Cloud platform where they exercise control over the operation without actually owning all the infrastructure. The smaller operations can be a part of a multi-tenant installation that is segmented and partitioned to provide an exclusive setup. Both these options provide a number of advantages including lower cost of setup and operation as well as the ability to have a geographic distributed work-force.
A multi-channel ACD handles more than voice. The additional channels may handle Chat. Email, and Social media. The ACD serves to distribute the conversations based on skills based routing but the media in the individual channels are handled by the respective media server. In the case of voice communications, the media server is the PBX switch. Asterisk dominates this category as a hybrid PBX which works seamlessly with both VoIP and the traditional Time Division Multiplexing (TDM).
The underlying technology stack for setting up multi-channel contact center ACD does not differ very much between a premise installation or a data center installation in the Cloud. With a competent hosted service provider to offer managed services, this can dramatically reduce the associated Information Technology (IT) operational cost. Also, sites with good connectivity offer the ability to have geographically distributed and remote agents. Some contact center software are multi-tenant by design and this enables the hosted service provider to offer shared IT resources for its tenants, thereby lowering the overall operational cost.