Integrating CRM and Custom Applications into your Call Center

Rapid growth in communication technologies over the past years has presented call centers with an unprecedented opportunity to support complex customer interactions. Independent applications, tailored to manage the business process of customer interactions, have an increasingly important role in daily call center operations and are used extensively to perform crucial duties that significantly improve productivity.

Most frequently asked question is: ”how do we setup a flexible contact center technology platform to optimally integrate these custom applications and tailored Customer Resource Management (CRM) systems?”
There is a compelling need to have a great degree of flexibility and it is important to define the essential requirements of a call center software to efficiently support integrations to CRM and custom applications. This white paper on CRM integration into contact center platforms will outline the benefits of employing software capable of delivering these optimizing features. It will also introduce Q-Suite, a next-generation call center software for Asterisk, which is capable of providing tight integrations to your CRM and custom application, thereby optimizing performance, delivering agility, and positioning you for success in a competitive market.