Someone is really interested in your product. They’ve filled out the form on the web site and clicked “Contact Me”. They’re still thinking about you. Now, who do you have call them? It’s a lot like pizza. When it’s hot and fresh at just the right time, it’s a magical experience.
Web-based, hot or live leads are a fantastic way to generate a contact with your client. If your prospect went through the trouble of filling out the form, they’re never going to be more interested in hearing from you. It’s really important to make sure the call is handled by someone qualified to handle it.
Having the lead information populated in a skills-based queue is your best option. You can filter the leads to make sure they get into the right queue, and then use skills to make sure only the right agents are taking calls from that queue. Skill priorities can be used to make sure that the best qualified agent at the time a lead comes in takes it.
Social media and other non-media types can also be handled using the skills-based queuing method. Again, the most important thing is to make sure your qualified agents are handling these contacts in a timely manner. Wait too long, and your opportunity is gone. Give it to the wrong agent, and you’ve blown the opportunity. The right agent at the right time? It’s magic.